As a group, we each searched for two products to present to each other within the group. We decided on the Kudo case which is a solar powered iPad case after creating a mind map that had numerous different products which then expanded into there USP. We decided on the case because it is eco-friendly.
The Kudo case is an iPad case which charges your iPad and can charge other products that can be charge via USB. We chose the Kudo case because it is very different compared to other iPad cases because it is solar powered.
After finalising what product we where going to promote, I looked into guerrilla marketing. After researching this form of marketing, I decided to create an advert that uses the iPad case that is open on top of a marquee. I created a quick drawing as an idea. I then decided to follow up this idea with 3D marquee in sketch-up.
I also researched the unique selling point of the kudo case that is eco-friendly. the product is green, there is no need to use the plug in the wall, buy a charger or buy batteries. It runs off of renewable energy.
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